Odle

Category:
Identity & Packaging

Role:
Designer

Brand identity and packaging design for Odle, a Coop SA private label. Odle is a home gardening brand with a wide product range including seeds, soil and gardening tools.

Odle is an old norse word that means to cultivate. The brand vision is to inspire and help people grow their own greens and vegetables, and experience the joy and pride of being able to eat home-grown food.

Project made in 2019 at Rethink Studio