Friends

Category:
Identity & Packaging

Role:
Lead designer

Brand identity & packaging redesign for Friends, a private label by Coop. Friends is a collection of clothes, shoes and accessories for children aged between 0-9. In the spirit of imagination and creativity, we created a world merging both children’s fantasy and the actual world in which they live. As children climb, run, play, fall, rumble and tumble the Friends profile encapsulates their busy and demanding lifestyle.

Project made in 2018 at Rethink Studio